Can we let you in on a secret? There isn’t a business or individual in the world that doesn’t need copywriting. Whether you’re your own brand, you own a business or you work for one, you need to know how to sell yourself. That’s where copywriting comes in. Whether it’s a resume, website, tagline, cold email, presentation or even a social media post, knowing how to communicate persuasively is a crucial skill that will reward you handsomely throughout your career.
That’s why getting a copywriting certification is so important: it can signal to others that you’re a master at communication without you ever having to say a single word. Here are a few more benefits of having a copywriting certification under your belt:
Benefit #1: You Can Save Yourself & Your Company Money
When you know how to confidently craft copy that captures and keeps attention, there’s no need for you to shell out money for copywriters who may or may not get your brand.
If you’re just starting out, writing your own copy is a surefire way to get to know what content your audience resonates with.
Benefit #2: You’ll Become a More Persuasive Writer AND Speaker
Not only can you save your company, your employer and even yourself money by learning these techniques, but core copywriting skills can also enhance your spoken words!
Whether you’re speaking on stage, having a conversation with your boss or direct report, on a sales call with a client or rewriting your website, a copywriting certification can help you communicate with confidence.
If you look closely enough, copywriting is everywhere (in fact, this entire blog post uses the same key copywriting principles you’d learn in a certification program).
Benefit #3: You’ll Gain a Transferable Skill
The great thing about copywriting is it’s a skill that is valued no matter where you go or what industry you’re in.
When you can write compelling copy, you can attract bigger and better opportunities. You can get recruiters to respond to your messages, get your boss to approve a raise and have new clients banging down your door to work with you.
When you get good at it, you can even charge for it! The bottom line? Getting a copywriting certification is a must for anyone who wants to be seen by the right people at the right time.