Having good communication skills takes practice and is an art of finesse and delivery. It’s like the packaging on a gift. The gift is the information. The information, like a gift can be nice or crappy.  

Everyone loves a nice gift, so if you have something nice to say people tend to respond in a positive way. However, if your gift is crappy, you better spruce up the packaging and make it pretty if you really want the other person to accept it or the information you want them to hear.