Lovegevity.com was originally named USBridalGuide.com and founded in 1997 by Cho Phillips. Our mission was to provide time saving information to career oriented women looking for advice and information on weddings and marriage preparation. 

In addition to providing couples with the best wedding resources available, Mrs. Phillips wanted to take it a step further and offer a resource for relationship education to the busy bride- and groom-to-be. The name Lovegevity was created out of the fusion of wedding planning and marriage preparation, bringing the reality of marriage to the forefront of the fairytale wedding day and the reason behind it all...long lasting love. 

Lovegevity educates couples on the importance of relationship education before and during the wedding planning process. To help build stronger marriages and families Lovegevity has partnered with marriage and relationship experts who provide insight and expert advice, which is available to all couples online.

In 2004, Lovegevity launched its Wedding Planning Game to give marriage bound couples the experience of planning a wedding and the realities of potential expensive mistakes. Using "play money" couples find out what its really like to plan a wedding on a budget and what to expect the first five years of their marriage. Lovegevity, The Wedding Planning Game has been featured in numerous national publications and the media as the most unique "Engagement Gift" for couples headed to the alter. 


Today, Lovegevity's mission is to develop and market products designed to build and strengthen committed relationships. 

Lovegevity is also the parent company to The Wedding Planning Institute, the industry leader in providing instruction and education to Wedding Professionals. The Institute is dedicated to the highest standards, offering wedding planning certification, business fundamentals, continuing education classes at over 1800 accredited colleges and universities across the United States. 

As a national wedding planning agency, Lovegevity has established a network of certified wedding planners servicing over 600 markets across the United States. 

Lovegevity is a privately held Delaware corporation, with administrative offices in Roseville, California located north of Sacramento.

Cho Phillips Bio:

Cho Phillips, is the founder and CEO of Lovegevity, Inc. and author of "Professional Wedding Planning, How to Start a Wedding Planning Business" textbook and resource manual. Through her company Lovegevity, Cho has helped thousands of brides around the country plan for their special day, and is a consultant and trainer to numerous corporations servicing the bridal market. Mrs. Phillips is frequently featured in the media as an expert on wedding industry trends, professional certification, and wedding planning. She has been featured in The New York Times, Chicago Tribune, Washington Times, Entrepreneur Magazine, Las Vegas Sun and a guest on NBC, UPN, WB and many other local television and radio stations across the country. Ms. Phillips is also the creator of The Wedding Planning Board Game.

For more information or to contact us, click here.